UX/UI design is an important part of web design that focuses on providing users with an effective and enjoyable experience.
UX design is primarily concerned with the user’s experience while using a website or application. It involves designing the website for smoothness, usability, accessibility, and functionality. For example, UX design may include providing users with convenient navigation, clear buttons and links, and content that meets the user’s needs.
UI design, on the other hand, focuses on the appearance and feel of the website. It involves the website’s color scheme, font, images, and layout. The purpose of UI design is to make the website look attractive and easy to read and use.
In the balance between UX and UI design, both are equally important. If a website looks beautiful but is not convenient to use, users will leave. Similarly, if a website has strong functionality but looks unattractive, users are unlikely to want to use it.
When choosing a web design company, do not be swayed by professional jargon. Many companies will use jargon to charge customers more, but there is often little need for it. Remember that the most important thing is that your website meets the needs of users and provides a pleasant experience. So when communicating with a web design company, be clear about your needs and expectations and ask how the company will meet them. If the company just uses jargon without really explaining it to you clearly, you may want to consider other options.
Overall, UX/UI design is an essential part of web design that can make your website or application more effective and enjoyable. When choosing a web design company, be cautious and make sure the company can truly meet your needs.