Beauty industry small business owners, you may want to rely on Facebook pages or Google merchants to promote your business, but you should also know that having your own website is extremely important.
While Facebook pages and Google merchants can help promote your business to some extent, you don’t have control. If your page or merchant information is deleted or blocked, you can no longer attract customers through these platforms. In addition, you cannot control the direction of these platforms. When they change their use policies or increase fees, you cannot avoid being affected.
On the other hand, having your own website gives you complete control. You can freely decide the style and content of the website and update information at any time. This way, you can effectively promote your business and attract more customers.
In addition, having your own website allows you to effectively build your brand image. When your customers find you through your website, they will see your own brand, not other competitors. This way, your brand can effectively stand out and leave a deep impression on customers.
Finally, having your own website also allows you to effectively obtain customer information. When customers leave information on your website, it belongs to you. You can freely use this information to promote your products or services and store it in your customer database.
In short, although Facebook pages and Google merchants can help promote your business to some extent, having your own website is the most important. When you choose a lower-priced website design, you can create an effective website for promoting your business within a limited budget.