SEO (Search Engine Optimization) is a method of improving the ranking of a website in search engines. When users search for keywords in a search engine, the search engine displays relevant websites based on the keywords, and SEO is the process of making the website more prominent in search results. SEO includes optimizing content, website structure, and building external links, with the goal of making it easier for search engines to understand the website’s content and improve the website’s ranking in search results. SEO is very important for increasing website traffic and business sales, so many companies hire SEO experts to help improve their website ranking.