Keyword frequency refers to the number of times a keyword appears on a website and is an important factor in determining a website’s ranking in search engines. A higher keyword frequency can help improve a website’s ranking in search engines. However, overuse of keywords is considered keyword stuffing and search engines will penalize the website for it. Therefore, it is important to maintain a balance in the use of keywords when using keyword optimization techniques to avoid overuse.
In addition, to avoid being perceived as spam by search engines, websites should provide valuable content rather than simply using keywords to increase keyword frequency. Overuse of keywords can result in a decrease in a website’s ranking or even exclusion from search results. Therefore, it is important to be mindful of not overusing keywords when using them.
