As the digital age continues to evolve, websites have become a window for companies and individuals to showcase themselves online. However, the challenge of increasing website traffic and making it known to more people persists.
Google Analytics (GA4) is a free website traffic analysis tool that helps you understand visitor behavior and increase website traffic. So, how can GA4 be used to enhance website traffic?
Firstly, we need to understand the sources of website traffic. GA4 can help us track sources of website traffic such as search engines, social media, direct visits, and external links. These data can help us understand which sources are the main sources of website traffic and then we can focus on these sources and strengthen them.
Secondly, we need to understand the visitor behavior on our website. GA4 can help us understand website visitor click-through rates, page views, dwell time, and bounce rates. These data can help us understand which pages are the main pages of website traffic and then we can focus on these pages and improve them.
Lastly, we need to understand the website’s search keywords. GA4 can help us understand the search keywords that website visitors use. These data can help us understand which keywords are the main keywords of website traffic and then we can focus on these keywords and strengthen them.
In summary, GA4 is a powerful tool that can help us understand the sources of website traffic, visitor behavior, and search keywords. These data can help us identify problems on the website and improve them. For small and medium-sized businesses in Hong Kong, it is a great tool to help them increase website traffic in a competitive market. If you haven’t used GA4 yet, you should give it a try and you’ll find it to be very useful.